I practice an iterative, real-world approach to design: ship, learn, improve, ship again.

I love solving real-world user problems through collaboration, feedback, research and iteration; anchoring myself in user-centered design while still adding a lil surprise and delight ("wouldn't this be awesome?!").

I like to move fast and release products out into the wild to see how they really perform under normal conditions. Then learn and iterate.

I'm currently the Director of Product at Dispense, a cannabis eCommerce platform powering dispensaries that want quality SEO via leveraging their menu's product data. We build cannabis retailer-focused tools that drive revenue.

Chelsea Officer, design